In a world driven by trends, it’s alarming that an estimated 7 million people are set to purchase single-use festive clothing this year, resulting in approximately 154 million kg of carbon emissions. As we immerse ourselves in the holiday spirit, it’s crucial to consider alternatives that not only showcase style but also promote sustainability.
Shopping Preloved Online
One eco-conscious alternative is exploring preloved fashion platforms like Vinted. Beyond being a budget-friendly option, Vinted offers a treasure trove of fashion items, from unique pieces you can’t find anywhere to pieces from popular fast fashion brands like Pretty Little Thing, Asos, and BooHoo. By opting for preloved garments, you sidestep direct contributions to arguably unethical and environmentally unsustainable brands.
Shopping Preloved In-Store
For those who prefer an in-person shopping experience, delving into secondhand options in physical stores opens up a world of possibilities. Charity shops boast bargain finds, and will have a festive section already set up so it’s easy to find your next party look!
Alternatively, vintage stores are home to unique pieces, if finding a one-of-a-kind is your jam. Even designer-specific secondhand shops, although a bit pricier, offer timeless garments that contribute to a more sustainable wardrobe. The perfect choice for a designer find is Sheffield’s local brand Savage Sister, which can be found on Division Street – but also has a Depop site.
Borrowing or Trading
In the spirit of shared festivities, consider borrowing clothes from friends. Often, holiday outfits are worn just once, making it a perfect opportunity to swap looks with friends. Wear it to your event, then trade it with someone you know – because the outfit becomes new to them! This not only adds variety to your wardrobe but also minimises the environmental impact of single-use garments.
Renting
Renting fashion has emerged as a sustainable trend, thanks to platforms like ByRotation, Hurr, and My Wardrobe HQ. These apps facilitate the lending of designer pieces at a fraction of their retail cost. For that one outfit you crave for a special event, renting becomes an ideal solution. Once the celebration is over, you return the piece, allowing someone else to give the garment a new lease of life.
In conclusion, the holiday season doesn’t have to be synonymous with contributing to the environmental toll of fast fashion. Embracing preloved shopping, exploring secondhand stores, borrowing from friends, and renting through innovative apps are steps toward a more sustainable and stylish celebration. By making mindful choices, we can redefine our festive fashion footprint and usher in a greener, more responsible holiday tradition.
